Doing business in Saudi is specific. Assumptions are expensive.
We handle market-entry strategy, in-Kingdom setup and compliance, then open the doors that matter. The best partnerships begin before the brief is brought in. Access is how you arrive early, and arrive credible.
nuwa architects the delivery; our operational delivery partner, TASC, makes it run. Global & Local Workforce mobilization , in-Kingdom setup, end to end localization and compliance management and the day-to-day infrastructure that keeps a pavilion live across the six months. Architecture and operations, held by one accountable platform.
The operational backbone.
Expos are won and lost on people and on market entry, long before the buildings go up.
TASC is the leading Business and Compliance Set up, HR Advisory, Mobility and Workforce Solutions specialists in the kingdom and MENA region. TASC has spent over 19 years building and running workforces across the GCC; HR Transformation, Headhunting, Recruitment Process Outsourcing, Contract staffing/EOR/PEO, Payroll outsourcing, and also company establishment, and mobility of senior executives. They hire the people, mobilize them with right work permits, they run the payroll, they carry the compliance. For an international supplier that is the distance between a signed plan and a team on the ground in Riyadh.
nuwa has partnered with TASC because suppliers and the people within them, are what make Expos a success. Together we create one accountable platform, from first registration through to the last day of the event.
“Companies arrive with a contract and assume the rest is paperwork. Establishment, Mobility of experts, Work Permits, Visas and Saudisation targets are the schedule; get them wrong and your team is sitting outside the Kingdom while the programme moves without you. Nineteen years of setting up and staffing businesses in KSA and the GCC teaches you that compliance is where the weeks are found.”
Chairman of TASC and nuwa Senior Advisor – Market Entry, Localisation & Workforce Delivery
What nuwa and TASC combined offer
Market Entry
Entity setup, commercial licensing, procurement registration, and the regulatory readiness required to operate in Saudi Arabia
The full entry pathway from entity to contract: MISA registration, Saudisation compliance, local content planning, and procurement pre-qualification, sequenced against Expo timelines.
For Saudi businesses, the local operating structure support that positions you as a qualified delivery partner to international primes arriving in-Kingdom.
The output is a Saudi operating posture ready for procurement; structure, licensing, and pre-qualification in place before the contract calls come.
Partnership & Consortium Structuring
Identifying, vetting, and structuring partnerships between international and Saudi entities.
For international companies, Saudi family office and partner matching with the right CR classification, governance structure, and sector credentials. For Saudi organisations, international partner access to the delivery firms, architects, operators, and agencies seeking in-Kingdom capability.
Fractional Sales Support
Fractional sales leadership and bid support for organisations pursuing Expo-related contracts.
For international companies, pipeline, bid preparation, and contract pursuit run from inside the Kingdom; an extension of your commercial team. For Saudi organisations, commercial activation and BD support that positions you against the contracts your capabilities are qualified to win. For investors, opportunity sourcing and vetting; identifying the right deals, the right partners, and the right structures before capital is committed.
Pipeline, bid, and contract pursuit run from inside the Kingdom; an extension of your commercial team, sequenced to Expo procurement timing.
Bid Management
Bid strategy, documentation, and submission management for Expo-related contracts.
From qualification to submission, we manage the bid process so your response meets the standard the Kingdom expects.
Pipeline Management
Opportunity tracking and qualification across the Expo 2030 procurement cycle.
We keep your pipeline live; tracking, qualifying, and prioritising opportunities so the right contracts reach you at the right time.
Brand & Local Positioning
Saudi localisation, public relations, marketing and commercial activation
For international companies, local content and Saudisation compliance; adapting your market presence, communications, and workforce profile to meet Saudi requirements and procurement scoring criteria. For Saudi organisations, brand strategy, PR, and sponsorship activation that positions your brand within the Expo programme at the right level and in the right context.
Recognised as credible in-Kingdom, ready to win, ready to deliver.
Workforce Solutions — Mobility, Project Hiring & Deployment
End-to-End Workforce Access for Expo Riyadh 2030
Our integrated workforce solution provides access to qualified local and international talent, manages mobilisation and deployment into the Kingdom, and ensures workforce continuity throughout the project lifecycle.
From initial hiring and immigration through onboarding, payroll, compliance and ongoing workforce management, the partnership provides a single, reliable workforce solution aligned with Saudi labour regulations, Saudization requirements and localisation objectives.
How Access helps you to be ready
Local operating structure support; international partner access; Expo credentials; commercial activation and BD support; brand strategy, PR, and sponsorship activation.
Full Saudi entry pathway from entity to contract; Saudi family office and partner matching (if required); pipeline, bid prep, and contract pursuit; local content and Saudisation compliance.
For Investors & Family Offices
Consortium structuring and partnership formation; opportunity sourcing and vetting; capital alignment to investment opportunities; ongoing portfolio advisory.
Curated supplier network across pavilion build, fit-out, operations, hospitality, F&B, and AV; introductions to Expo 2030 Riyadh Company and Ministry of Foreign Affairs; protocol management with contracting authorities; supplier shortlisting matched to your pavilion brief.
Discover more of what we do
Intelligence: the reading that earns the position
Procurement intelligence, briefings, and stakeholder mapping.
Delivery: the destination of every engagement
In-Kingdom presence, partnerships, bid prep, and execution at Expo scale.
Insights and Answers
Tell us the position you are trying to take.
We will tell you whether and how we can help, and what the path to delivery looks like.
If we are not the right fit, we will say so, and point you to who is.